Ready-made formulas / Seasonal launch calendar
Private label supplement launch calendar: what to order each month
PharmaEurope manufactures private label supplements in the EU, and this calendar shows when shopper searches rise in the US, the UK, Australia and the UAE and what a brand orders at that point. Searches peak in January for vitamin D and creatine, in March for collagen and in June and July for electrolytes. Order a ready-made formula about two months before the peak and your own formula earlier. Capsules and tablets start from 100 units on a ready-made formula with your label and from 500 bottles for your own formula; powder and sachets have a standard run from 300 kg of finished blend; effervescent tablets have a low minimum order in tubes of 20.
Production takes from 2 weeks on a ready-made formula and from 4 weeks on your own formula. Shipping and your retailer’s steps come on top, so count back from your shelf date.
From 100 unitsready-made capsules and tablets with your label
From 2 weeksproduction on a ready-made formula
From 4 weeksproduction on your own formula
ISO 22000certified plant; scope: tablets, capsules, powdersSeasonal private label orders: MOQ, production time and documents
| Parameter | PharmaEurope |
|---|---|
| When to order | Ready-made formula about two months before the search peak; your own formula earlier. Shipping and the retailer’s steps come on top |
| Capsules and tablets, ready-made formula with your label | From 100 units |
| Capsules and tablets, your own formula | From 500 bottles |
| Powder and sachets | Standard run from 300 kg of finished blend |
| Effervescent tablets | Low minimum order, quoted by tube count; tubes of 20 |
| Production time | From 2 weeks on a ready-made formula; from 4 weeks on your own formula |
| Shelf life | 24 months as standard, confirmed on every specification |
| Certification | ISO 22000, GMP and HACCP certified plant; the certificate scope names tablets, capsules and powders. Copies of the certificates are sent to clients on request |
| Delivery | Worldwide: EXW as standard, FCA or DAP on request |
| Reply to an enquiry | Within 24 hours, Monday to Friday |
What should a supplement brand order each month?
Each month below shows which shopper searches are rising and which order to place now, so that a ready-made formula is ordered about two months before its peak and your own formula earlier.
| Month | Search term (market data, not a product claim) | What to order now | Suitable formats |
|---|---|---|---|
| January | “vitamin d” peaks: US 409k, UK 201k. “creatine” peaks: US 748k, UK 224k | Collagen for the March peak. Your own electrolyte formula for summer | Collagen powder or sachets; effervescent tablets, sachets, powder |
| February | “creatine” in its three highest months in the US; “collagen” in its three highest months in the UK | Your own formula for the Australian winter, with freight on top. Your own electrolyte formula, if not yet placed | Effervescent tablets, sachets, capsules, tablets; powder |
| March | “collagen” peaks: US 301k, UK 150k. “creatine” second-highest month in the US and the UK | Ready-made electrolytes for the UAE, where May to July are the top months. Ready-made range for the Australian winter, with freight on top. Your own protein formula for June | Effervescent tablets, sachets, powder; capsules, tablets |
| April | “electrolyte powder” in its three highest months in the US | Ready-made electrolytes for the UK and US peaks in June and July. Ready-made protein powder for June | Effervescent tablets, sachets, powder |
| May | “electrolytes” in its three highest months in the UAE. “vitamin d” peaks in Australia: 92k | Your own formula for next winter in the northern hemisphere: order before summer, so the stock is in place well before the December peak | Effervescent tablets, sachets, powder, capsules, tablets |
| June | “electrolytes” peaks: UK 201k, UAE 12.4k. “electrolyte powder” peaks in the US: 74k. “protein powder” peaks in the US: 376k | Ready-made elderberry formulas for the August peak. Your own formula for Amazon Q4, counting back from mid-October | Capsules; any format for Q4 |
| July | “electrolytes” peaks in the US: 274k | Your own vitamin D and creatine formulas for January. Ready-made or own-formula stock for Amazon Q4 | Capsules, tablets, effervescent tablets; creatine capsules, tablets, sachets or powder |
| August | “elderberry” peaks: US 267k, UK 45k | Ready-made stock for Amazon Q4, ahead of mid-October | Capsules and tablets from 100 units |
| September | Seasonal winter search terms enter their three highest months in the US | Your own collagen formula for March | Collagen powder or sachets |
| October | “vitamin c” in its three highest months in the UK | Ready-made winter range for the December peak | Effervescent tablets, sachets, capsules, tablets |
| November | “vitamin c” in its three highest months in the US and the UK | Ready-made vitamin D and creatine for January | Vitamin D capsules, tablets, effervescent tablets; creatine powder |
| December | “cold and flu” peaks: US 14.8k (×3.7), UK 8.1k (×4.4) | Your own electrolyte formula for summer. Your own formula for the Australian winter | Effervescent tablets, sachets, powder, capsules, tablets |
Shopper search terms, not product effects. Monthly searches, Google Ads Keyword Planner estimates for October 2024 to September 2026; each figure is the average of the same calendar month across the two years, and each ratio compares the highest and the smallest of those monthly averages. Measured markets: US, UK, Australia and the UAE (English searches).
How far ahead should I order from the manufacturer?
Order a ready-made formula about two months before the peak, and your own formula earlier.
- Production is the part PharmaEurope sets. It takes from 2 weeks on a ready-made formula and from 4 weeks on your own formula, counted from the approved formula and artwork.
- Shipping and the retailer come on top. Freight to your warehouse, a marketplace intake or a retailer listing are your own steps: count them back from your shelf date.
- Send the shelf date with the enquiry. The production slot is planned back from it, and the reply comes within 24 hours, Monday to Friday.
- Start small, repeat in season. A ready-made formula in capsules or tablets starts from 100 units with your label, so a first run can test the season and a repeat order follows. The way each minimum is set is on the minimum order quantity page.
When to order vitamin D and creatine for January
Order ready-made vitamin D and creatine in November for the January peak, and your own formula in summer.
- Vitamin D. “vitamin d” searches peak in January: 409k in the US (×1.4 over July) and 201k in the UK (×2.0). Searches stay high all year, so the first run serves the season and the repeat order the rest of the year. Tablets, capsules and effervescent tubes are on the private label vitamin D page.
- Creatine. “creatine” peaks in January: 748k in the US (×1.5 over October) and 224k in the UK (×1.8 over December), with March among the three highest months in both. Ready-made creatine powders run from 300 kg of finished blend; capsules, tablets and sachets are made as your own formula, so they are ordered earlier. Details on the private label creatine page.
- Capsules and tablets. Formats, bottle sizes and the first run from 100 units are on the capsule manufacturing page.
When to order collagen for the spring peak
Order collagen in January for the March peak, and your own formula in the autumn.
- The data. “collagen” searches peak in March: 301k in the US (×1.5 over December) and 150k in the UK (×1.8 over December).
- The format. Collagen powder or sachets, with a standard run from 300 kg of finished blend. See the powder manufacturing page, the sachet manufacturing page and the article on food supplements with collagen.
When to order electrolytes and protein powder for summer
Order ready-made electrolytes in April for the June and July peaks, in March for the UAE, and your own formula over the winter.
- Electrolytes. “electrolytes” peaks in June in the UK at 201k (×2.0 over November) and in July in the US at 274k (×1.4); “electrolyte powder” peaks in June in the US at 74k (×1.6). In the UAE, June, May and July are the three highest months (12.4k in June, ×1.9 over December).
- Electrolyte formats. Powder, sachets and effervescent tablets in tubes of 20. See the private label electrolytes page, the effervescent tablet manufacturing page and the sachet manufacturing page.
- Protein powder. “protein powder” peaks in June in the US at 376k (×1.9 over November), with January second. Whey and plant proteins are on the private label protein powder page.
When to order a winter vitamin C, D3 and zinc range
Seasonal winter search terms peak in December in the US and the UK: order a ready-made range in October, and your own formula before summer.
- Production time. From 2 weeks on a ready-made formula; from 4 weeks on your own formula. Shipping and your retailer’s steps come on top.
- Elderberry comes earlier. “elderberry” searches peak in August: 267k in the US and 45k in the UK, so an elderberry product is ordered in June.
- The range. Formulas, formats and the label wording are on the winter immunity page.
When to order supplements for Black Friday and Amazon Q4
Third-party sellers’ guides typically advise having stock at Amazon by mid-October (source: Jarvio, reviewed 30.10.2026), so the order to PharmaEurope goes in during the summer.
- The dates. Black Friday falls on 27 November 2026 and on 26 November 2027.
- The order. Count back from mid-October: freight to Amazon and its intake come on top of production, which takes from 2 weeks on a ready-made formula and from 4 weeks on your own.
- For online brands. Manufacturing for ecommerce and Amazon sellers is on the ecommerce and Amazon page; the full catalogue is on the ready-made formulas page.
When to order for the Australian winter
In Australia the season is the mirror of the north: seasonal winter searches peak in June (×2.8 over January) and “vitamin d” in May (92k, ×1.9 over December).
- Order while the northern winter is running. Freight from the EU to Australia comes on top of production, so the order goes in early in the year: count back from your shelf date in Australia.
- Data covers Australia only. Searches were measured for Australia; South America is not in this data set.
- Local rules. Australia sets its own rules for supplements, so your importer confirms the label before print.
Questions about planning a seasonal supplement launch
How far ahead should I order seasonal supplements from a manufacturer?
Order a ready-made formula from PharmaEurope about two months before the search peak, and your own formula earlier. Production takes from 2 weeks on a ready-made formula and from 4 weeks on your own; shipping and your retailer’s steps come on top, so count back from your shelf date.
When do I need to order for January vitamin D and creatine sales?
Order ready-made vitamin D or creatine powder from PharmaEurope in November, and your own formula, including creatine capsules, tablets or sachets, in summer. Searches for both peak in January in the US and the UK.
When should I order electrolytes for summer?
Order ready-made electrolytes from PharmaEurope in April for the UK and US peaks in June and July, and in March for the UAE, where May to July are the top months. Production takes from 2 weeks on a ready-made formula; your own electrolyte formula goes in over the winter.
When should my stock be at Amazon for Black Friday?
Third-party sellers’ guides typically advise having stock at Amazon by mid-October (source: Jarvio, reviewed 30.10.2026). Black Friday falls on 27 November 2026. PharmaEurope production takes from 2 weeks on a ready-made formula; freight and the Amazon intake come on top, so the order goes in during the summer.
Can I still order for this winter?
Yes, PharmaEurope takes orders all year. Production takes from 2 weeks on a ready-made formula and from 4 weeks on your own; shipping and your retailer’s steps come on top, so check them against your shelf date. For next season, order before summer.
What is the minimum order for a seasonal test run?
PharmaEurope starts ready-made capsules and tablets from 100 units with your label, and your own formula in capsules and tablets from 500 bottles. Powder and sachets have a standard run from 300 kg of finished blend; effervescent tablets have a low minimum order, quoted by the number of tubes of 20.
Which formats suit seasonal products?
PharmaEurope makes effervescent tablets, sachets and powder for products dissolved in water, such as electrolytes; powder or sachets for collagen, creatine and protein; and capsules and tablets for daily products such as vitamin D.
Can I order for the Australian winter from Europe?
Yes. PharmaEurope ships worldwide, EXW as standard, FCA or DAP on request. Searches in Australia peak in June, so order early in the year with freight time on top of production. Australia sets its own rules for supplements, so your importer confirms the label before print.
Does a seasonal product keep selling after its peak?
Searches do not stop off-season: for vitamin D, creatine, collagen and electrolytes the peak month is 1.4 to 2.0 times the quietest month. Plan the first PharmaEurope run for the season and the repeat order for the rest of the year; a ready-made capsule or tablet repeat starts from 100 units.
What shelf life and documents come with a seasonal batch?
Every PharmaEurope batch ships with a specification and a Certificate of Analysis, and shelf life is 24 months as standard. The plant is ISO 22000, GMP and HACCP certified, with tablets, capsules and powders in the certificate scope; copies of the certificates are sent on request.
Sources
- Google Ads Keyword Planner, monthly search estimates for the US, the UK, Australia and the UAE (English), October 2024 to September 2026; retrieved on 30 October 2026.
- Jarvio, Amazon Q4 2026 calendar, a third-party sellers’ guide: stock at Amazon typically by mid-October; reviewed on 30 October 2026.
- Black Friday dates counted from Thanksgiving, the fourth Thursday of November: 26 November 2026 and 25 November 2027.
- PharmaEurope minimum order quantities and production times, and catalogue of ready-made formulas.
Checked on 30 October 2026.
Plan your seasonal supplement launch
Tell us the category, the serving size and how many units you need for the first run, and we will come back with the blend, the flavour options and a price for that quantity.
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