EU-made supplements for brands selling into China
欧盟工厂 ｜ 保健品OEM/ODM贴牌代工 ｜ 小批量100瓶起订
Most new brands reach Chinese shoppers through cross-border e-commerce, on Tmall Global and JD Worldwide, where an EU-made product sells on its origin and its documents. PharmaEurope manufactures at an ISO 22000-certified plant in Mārupe, Latvia: from 100 units on selected ready-made formulas, 500 bottles as the standard run, with a Certificate of Analysis for every batch.
In short: products on China’s cross-border positive list sell without a Chinese product registration. General trade into Chinese retail needs a SAMR registration or filing held by a Chinese company.
What you get, in numbers
The figures a cross-border seller asks for before the first order.
| Standard run | 500 bottles of capsules or tablets per product; 300 kg of finished blend for powders |
| First run | From 100 units on selected ready-made formulas |
| Production | 4 to 8 weeks from approved formula and label artwork |
| With every batch | Specification, Certificate of Analysis, site certificates: ISO 22000 MSC-22-1384, GMP-FS-01, HACCP-01; US FDA facility registration 13674831934 |
| Route for a new brand | Cross-border e-commerce (CBEC) for products on China’s positive list, which covers about 1,476 tariff codes in its 2025 version |
| Shopper limits | CNY 5,000 per order and CNY 26,000 per year for each shopper buying cross-border |
| Taxes | Cross-border: about 9.1% combined within the shopper limits; general trade: 12% duty plus 13% VAT |
| Plant registration in China | Not required for cross-border e-commerce, where goods enter as imports for personal use; overseas plant registration with GACC applies to general trade |
Which route fits a first run
For a brand starting small, cross-border e-commerce is the realistic door: the goods wait in a bonded warehouse in China and ship to each shopper as they order. General trade makes sense once the brand has a Chinese company and a product that has proved it sells.
Two routes, two timelines
Cross-border e-commerce takes weeks and needs no Chinese product registration for products on the positive list. General trade needs a SAMR registration or filing held by a Chinese company, and takes far longer.
Sources and dates are listed below; the platform or your importer confirms the current rules.
How the goods get from our plant to Chinese shoppers
1. Formula check
We check your formula against the current CBEC positive list with you before production.
2. Production
4 to 8 weeks at our plant in Mārupe, Latvia. The batch is released with its Certificate of Analysis.
3. Export from the EU
FCA or DAP recommended. The invoice carries no EU VAT once the export is proven.
4. Bonded warehouse
The goods wait in a bonded zone in China and ship to each shopper as they order.
5. On sale
Through your store on a cross-border platform, run by you or by your partner.
What cross-border sellers ask before the first order
Do we need a Chinese “blue hat” registration?
Not for cross-border e-commerce: products on the CBEC positive list are sold without it. General trade into Chinese retail needs a SAMR registration or filing, held by a Chinese company.
Does the plant need to be registered in China?
Not for cross-border e-commerce: shipments enter as goods for personal use and are currently exempt from overseas plant registration, an exemption that may be revised. Registration applies to general trade: under GACC Decree 280, in force since 1 June 2026, food supplements are among the categories whose overseas plants register on the recommendation of the exporting country’s authority.
Which categories sell best cross-border?
Fish oil, probiotics, vitamins and collagen lead demand among imported supplements. Our ready-made catalogue covers all four.
Can the label or the listing claim health benefits?
Not as a medical claim. Wording such as cure, treat or prevent is banned for supplements in China, in general trade and cross-border alike, and platforms block listings that use it. We keep the label within EU rules, which exclude such claims already.
What does it cost to land the goods?
We quote production; taxes are paid in China. Cross-border e-commerce carries a combined rate of about 9.1% within the shopper limits; general trade carries 12% duty plus 13% VAT.
Sources
- GACC Decree 280 on the registration of overseas food manufacturers, published 14 October 2025, in force from 1 June 2026; GACC Announcement No. 27 of 2026 (18 March 2026) with the category catalogue.
- China’s cross-border e-commerce retail import positive list, 2025 version.
- Cross-border retail import tax: 0% duty, VAT and consumption tax at 70% within the shopper limits of CNY 5,000 per order and CNY 26,000 per year.
- China customs tariff, HS 2106909090: MFN duty 12%, import VAT 13%, consumption tax 0%.
Checked on 23 September 2026. Rules and rates change: your platform, importer or customs broker confirms them for your product.
Tell us your formula and your market
Tell us the category, the serving size and how many units you need for the first run, and we will come back with the blend, the flavour options and a price for that quantity.
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